Indiegogo: Popular & Flexible Crowdfunding

  • Currently the number 2 Crowdfunding site, surpassed only by Kickstarter in terms of popularity
  • Very few restrictions geographically or on campaign content
  • Offers both fixed and flexible funding options
  • Over $800 million raised for Indiegogo campaigns to date

Indiegogo is the reigning number two crowdfunding site, a distant but very respectable 2nd behind industry leading Kickstarter. The site sets itself apart by its flexibility – there are very few restrictions regarding what types of campaigns can be created on Indiegogo, whereas on Kickstarter there are not only limitations, but a fairly strict review process. As a result, the quality of Indiegogo’s campaign selection overall is perhaps marginally lower, but I actually enjoy the atmosphere a bit more myself – it feels a little less commercial.



Indiegogo has raised in excess of $800 million to date and has several thousand active campaigns at any given time. If just surfing the site casually, you would never know that it was any smaller than Kickstarter. Indiegogo still enjoys huge popularity and web traffic is high which is great for campaign owners.

Campaigns are rewards based, meaning that campaigns typically provide perks to backers in return for supporting their project. While this is optional, it is almost mandatory and expected to the point of almost certain failure if not implemented on a particular campaign. Indiegogo offers both fixed and flexible funding options, meaning that campaigns can still be funded even if the goal is not achieved. Be sure to be wary of the pitfalls associated with the flexible option however if planning to go that route.

The UI on Indiegogo is very clean, professional, and easy to use. Once signing up as a member, you’ll begin to receive daily emails from them highlighting the most popular and interesting projects on the site. These are not intrusive in any way and I actually find them quite helpful to keep up with the latest trends, especially when I’m busy and don’t have time to browse the site on my own.

Now It’s Your Turn

What are your thoughts about Indiegogo? Have you backed an Indiegogo campaign before? Or hosted your own? Please let me know in the comments below!

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